Established in 2010, BNP Paribas Cardif TCB Life Insurance (BNPP Cardif TCB Life)  adopted a “bancassurance” model to promote its professional services with the provision of various types of insurance products covering protection, unit-linked, and saving. In its first year after opening, it received more than NT$40 billion in new business premiums in its first year. In 2011, BNPP Cardif TCB Life was not only granted “the Best Channel Strategy Prize” from FHL Insurance Prize but also affirmed by the Financial Supervisory Commission (FSC) as a quality insurer that provides better insurance products to enhance protection. From 2012 onward, BNPP Cardif TCB Life has endeavored to expand its sales outside the conglomerate and introduce its bancassurance products to every corner of Taiwan.